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Predictably Irrational: The Hidden Forces That Shape Our Decisions cover

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

304 pages

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About this book

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Themes
Eye-OpeningScience Made AccessibleParadigm-ShiftingHidden forces shaping choicesSystematic human irrationalityThe illusion of free willSurprising logic in errors
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